Strategic Business Development
Operating at the intersection of economic development, business intelligence, and social change, WRAL Digital Solutions’ Strategic Business Development is a team of intrapreneurs who specialize in design thinking and innovative marketing campaigns. We bridge the gap between marketing, media, and technology, and resonate with WRAL’s loyal statewide audience and/or target audiences regionally and nationally—reaching the right people, in the right place, at the right time.
We are go-givers who believe in action and are inspired by the people, places, things, and ideas that make our local, regional, and statewide communities special. Our data-driven approaches are highly collaborative and rooted in empathy. We assess our partners’ needs, strategize, design, and facilitate complex campaigns with a spirit of transparency and agility.
Who
do we serve?
Organizations who have a clear and compelling story to tell, but need help telling it
Organizations looking for help crafting their story
Organizations who need help driving business outcomes in the digital age
We actively work with organizations in the following industries:
Economic Development Organizations • Municipal and County Governments • Tourism Development Authorities • Chambers of Commerce • Startups and Tech Companies • Entrepreneurs • Colleges and Universities • Financial Institutions • Home Improvement Companies • Residential and Commercial Real Estate Companies • Auto Dealers • Nonprofits
What do we believe?
Serving entrepreneurs, corporate, university, and nonprofit partners from across the state, we are an accelerant for business success and champion a level of connection, collaboration, and innovation that will move us all forward.
Our Strengths
- Marketing Planning & Consulting
- Brand & Marketing Strategy
- Analysis & Assessment
- Branded Content
- Website Design
- Video Production
- Targeted Email Campaigns
- Branded Podcast Production
- Cause Marketing
- Strategic Partnerships
Our Brands
Hometown Carolina
Hometown Carolina is a brand new digital platform from WRAL.com and WRAL Digital Solutions. It celebrates life, work, and play in North Carolina and helps everyone connect more deeply with the Old North State and the 500+ hometowns that dot our rolling landscape from the mountains to the coast.
Rich with digital advertising, branding opportunities and ways to connect our audience with your business, your main street and causes you care about, we will help you encourage affinity and grow your business with Hometown Carolina today!
WRAL TechWire
WRAL TechWire is the only technology-specific news publication and multimedia brand in the Triangle, and is a comprehensive source of timely, daily coverage of innovation, technology, and disruption in the Carolinas.
Contact our team today and learn how to leverage the many digital advertising, branding, and advertorial opportunities WRAL TechWire can offer to elevate your brand, grow your business, share your organizational story, and recognize employee and workplace successes.
Featured Partners & Campaign Initiatives
Our Team
